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Working memory limits · Cognitive

Working Memory at Capacity 15 oz Mug

Name: Working Memory at Capacity 15 oz Mug
Brand: Pavlov Shop
SKU: DRK-011
Price: 499.00 INR
Availability: InStock
Rating: 4.7 (317 reviews)

★★★★★ 4.7 317 verified reviews

₹499 MRP ₹699 29% off

Inclusive of all taxes (12% GST) · Printed on demand

Colour: White

Size straightenSize guide

local_shipping Delivery to 560034 by Thu, 1 Oct (3–5 days)

payments Cash on delivery available across India

replay 7-day easy returns & size exchange guarantee

Product Details expand_more

Fit: Specialty coffee mug

GSM: 240 Heavyweight Cotton

Print: Two-sided

Material & Fabric expand_more

330–450 ml ceramic (magic, two-tone or 15 oz)

Wash & Care expand_more

Machine wash cold inside-out with like colours. Tumble dry low or hang dry. Do not iron directly on print.

Shipping & Easy Returns expand_more

Printed on demand to prevent waste. Dispatched within 48 hours. Free standard delivery on orders above ₹999. Hassle-free 7-day returns on unworn items.

DESCRIPTION

A big mug for big cognitive load. A "battery" of working memory slots, all filled. Four rounded "slots" (Cowan's ~4) each filled with icons (deadline, email, exam, chai) + "Working memory: at capacity." Front: Icons + text. Back: "Please offload to paper." + tiny DSK-026 cross-reference. Product Text: Working memory: at capacity. · Please offload to paper.

THE PSYCHOLOGY BEHIND THE DESIGN

CONCEPT Working memory limits

PSYCHOLOGIST

FIELD Cognitive

Concept: Working memory limits Target: Students in exam season, overloaded professionals

Read the full journal article →

Size guide

INCHES · GARMENT MEASUREMENTS

SIZE	CHEST (INCHES)	LENGTH (INCHES)	SHOULDER (INCHES)
S	38	27	20
M	40	28	21
L	42	29	22
XL	44	30	23
XXL	46	31	24

Verified Reviews

4.7 317 ratings

★ %

★★★★★ Verified buyer

Exceptional fabric and subtle typography

The drop shoulder is genuinely relaxed and the puff print on the bell is so satisfying to touch. Accurate Pavlov conditioning quote on the inner hem.

Aditi Rao · Verified purchase

★★★★★ Verified buyer

Legitimate psychology merch at last

Finally merchandise for psychologists that is neither tacky nor condescending. Accurate concepts, heavyweight cotton that survived multiple washes.

Dr. Rajiv Menon · Verified purchase

Frequently Asked Questions

Will the screen print crack or fade? expand_more

We use commercial water-based discharge and plastisol printing cured at high temperatures. As long as you wash inside out in cold water, the prints last for years without flaking.

How does the oversized cut fit? expand_more

Our oversized drop-shoulder tees are engineered to hang loosely with wider chest and shoulder dimensions. If you prefer a tailored, regular fit, size down one step.

Is Cash on Delivery available? expand_more

Yes, COD is available across most serviceable Indian pin codes. You will receive an automated WhatsApp confirmation message before dispatch.