The traditional "birth year" of experimental psychology, set as a heritage "est." mark. Round heritage badge: "EXPERIMENTAL PSYCHOLOGY · EST. 1879 · LEIPZIG" around a small brass-instrument (chronoscope) icon.

₹649 ₹909 29% off

★ 4.8 (142)

It's Okay to Ask for Help Tee
lifestyle on-model

NEW

Help-seeking and stigma reduction

It's Okay to Ask for Help Tee

A simple, warm message that normalises help-seeking. The back print carries a helpline (to be verified) and the brand's commitment. Two hands reaching (line art) + "It's okay to ask for help." in rounded type.

₹649 ₹909 29% off

★ 4.5 (34)

In the Flow Channel Tee
lifestyle on-model

NEW

Flow (Mihaly Csikszentmihalyi)

In the Flow Channel Tee

The flow channel diagram: challenge vs skill, with anxiety above, boredom below and flow in between. A bear surfs the channel. Diagonal channel between two lines on axes "skill →" and "challenge ↑"; zones labelled; bear on a surfboard in the channel.

₹649 ₹909 29% off

★ 4.7 (90)

ABC Data Notebook
lifestyle on-model

NEW

ABC data collection (applied behaviour analysis)

ABC Data Notebook

A field notebook with pre-ruled ABC data columns for practice. It has a strong confidentiality line and no client identifiers. Cover: "A · B · C" in a data-table layout. Interior: time / antecedent / behaviour / consequence / notes columns.

₹399 ₹559 29% off

★ 4.5 (60)

Cronbach's Alpha Mug
lifestyle on-model

NEW

Internal consistency (Cronbach, 1951)

Cronbach's Alpha Mug

A research in-joke about the most-reported reliability coefficient. Side A: large "α ≥ .70". Side B: "(it depends on the context)" + formula-free alpha glyph.

₹299 ₹419 29% off

★ 4.8 (345)

Psychological Safety Office Poster
lifestyle on-model

NEW

Team psychological safety (Edmondson, 1999)

Psychological Safety Office Poster

An office poster that sets the norm: questions, mistakes and ideas are safe here. Speech bubbles with "I have a question." · "I made a mistake." · "What if we tried…" · each with a green tick. Headline: "It's safe to say this here."

₹299 ₹419 29% off

★ 4.9 (145)

fact_check

Accurate, not just clever

Every concept is checked against the literature before it goes to print.

eco

Printed on demand

Made when you order, so nothing sits in a warehouse or ends up in landfill.

checkroom

Heavyweight basics

180–400 GSM combed cotton that keeps its shape wash after wash.

verified_user

Easy, honest checkout

UPI, cards, net banking or COD. 7-day returns on non-custom items.

FIG. 01

THE PSYCHOLOGY BEHIND THE DESIGN

Why a bell can make you hungry.

CONCEPT Classical Conditioning

PSYCHOLOGIST Ivan Pavlov

FIELD Learning Psychology

Pavlov noticed his dogs salivated before food arrived — at the footsteps of the assistant who fed them. Pair a neutral signal with a reward often enough and the signal alone triggers the response. It’s why your phone’s notification sound feels like something.

Read the full story Shop the concept

What customers say

★★★★★ 4.8 average

★★★★★

“The drop shoulder is genuinely relaxed and the puff print on the bell is so satisfying to touch.”

Aditi Rao Christ University · Verified buyer

★★★★★

“Finally merchandise for psychologists that is neither tacky nor condescending. Accurate concepts.”

Dr. Rajiv Menon Clinical Psychologist · Verified buyer

★★★★★

“The packaging with the Pavlov bear and the concept explanation card was such an elevated touch.”

Simran K. Delhi University · Verified buyer

Get conditioned to good news.

New drops, one short psychology read a month, and 10% off your first order.