Psychology merchandise for curious minds.
We started Pavlov Shop because we were tired of psychology merchandise that felt either like cheap exam cramming jokes or sterile clinical stationery.
In 1904, Ivan Pavlov received the Nobel Prize not for psychology, but for the physiology of digestion. Yet his accidental observation—that dogs learn to anticipate nourishment from footsteps, lab coats, and bells—remade how humanity thinks about habits, cravings, memory, and emotional conditioning.
Every graphic, quote, and line diagram is reviewed by psychology graduates for academic precision.
Comb-spun ring-spun cotton engineered to outlast years of lecture seminars and thesis marathons.
Every piece is individualised and printed when you order via our Bengaluru production studio.
The Pavlov Bear
Our mascot—the thoughtful bear carrying the brass conditioning bell—embodies the quiet curiosity of students and researchers. He is neither aggressive nor passive; he is merely noticing what happens when the stimulus repeats.