Stroop Effect Tee
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Fit: Regular-fit T-shirt
GSM: 180 Heavyweight Cotton
Print: Centre front (26×26 cm) + upper back caption (20 cm wide)
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An interactive shirt. Colour words printed in mismatched ink colours ("RED" printed in blue). People instinctively try to read it, which demonstrates the effect live. 4×4 grid of colour words (RED, BLUE, GREEN, YELLOW) in heavy display type, each printed in a mismatched colour. The instruction sits below in small serif italic. Front: Centre front, 26×26 cm: word grid. Back: Small caption at upper back: "Stroop, J. R. (1935). Name the ink, not the word." Product Text: RED BLUE GREEN YELLOW (mismatched) · "Name the ink colour. Not the word." · Stroop, 1935
Concept: Stroop effect (J. R. Stroop, 1935): interference between reading and colour naming Target: Psychology students, cognitive science fans, teachers who demo it in class
Read the full journal article →Size guide
INCHES · GARMENT MEASUREMENTS| SIZE | CHEST (INCHES) | LENGTH (INCHES) | SHOULDER (INCHES) |
|---|---|---|---|
| S | 38 | 27 | 20 |
| M | 40 | 28 | 21 |
| L | 42 | 29 | 22 |
| XL | 44 | 30 | 23 |
| XXL | 46 | 31 | 24 |
Verified Reviews
Exceptional fabric and subtle typography
The drop shoulder is genuinely relaxed and the puff print on the bell is so satisfying to touch. Accurate Pavlov conditioning quote on the inner hem.
Aditi Rao · Verified purchaseLegitimate psychology merch at last
Finally merchandise for psychologists that is neither tacky nor condescending. Accurate concepts, heavyweight cotton that survived multiple washes.
Dr. Rajiv Menon · Verified purchaseFrequently Asked Questions
Will the screen print crack or fade? expand_more
We use commercial water-based discharge and plastisol printing cured at high temperatures. As long as you wash inside out in cold water, the prints last for years without flaking.
How does the oversized cut fit? expand_more
Our oversized drop-shoulder tees are engineered to hang loosely with wider chest and shoulder dimensions. If you prefer a tailored, regular fit, size down one step.
Is Cash on Delivery available? expand_more
Yes, COD is available across most serviceable Indian pin codes. You will receive an automated WhatsApp confirmation message before dispatch.